consider me your
personal Indiana jones
minus all the gross ‘80s misogynist, colonialist & racist junk*
because we’re about to venture into some exciting territory to unearth your unique story and way of doing things in your business.
*I'm still discovering ways these things show up in my marketing. So I welcome any feedback on how I can do better.
Like Indy, I’ve lived that professor life and generally like to nerd out on fascinating things in the world around us.
This means I love research and using best practices to ensure success.
But make no mistake, part of the reason I learn the rules is so I can break them!
And while my nerd heart loves research and formulas, there’s nothing I love more than a good story with an epic adventure.
This is why the common theme throughout my professional life has been this:
I create space for transformation by using a combo of problem-solving processes + creative storytelling.
consider me your
personal Indiana jones
minus all the gross ‘80s misogynist, colonialist & racist junk
because we’re about to venture into some exciting territory to unearth your unique messaging and strategy.
Like Indy, I have some experience in academia and generally like to nerd out on fascinating things in the world around us.
This means I love research and using best practices to ensure success.
But make no mistake, part of the reason I learn the rules is so I can break them!
And while my nerd heart loves research and formulas, there’s nothing I love more than a good story with an epic adventure.
This is why the common theme throughout my professional life has been this:
I create space for transformation through storytelling.
why conscientious copy?
my first copy crush ended in heartbreak
There I was, a newb to the online business world., going through an email sequence for a course and thinking, wow, this person really gets me. Not only was I thinking about investing in the course, but I was also dreaming about the day when I would write funny, inspirational emails for my own clients.
And then, I got “the email.” The one that told me that future me was basically in a living hell. Why? Because I hadn’t bought the course. And the dream bubble burst. I thought, “oh no. I don’t want to write like this.” Heartbreak and existential crisis ensued. Did I mention that I also have a theatre background?
While doing market research, I found that almost everyone I talked to felt burned by manipulative, inauthentic marketing. Since I’d already made up my mind to not write that way, I figured I may as well advertise.
But in case you’re still wondering exactly what conscientious copy means to me, it’s all about this: exploring emotions, instead of exploiting them. So, yeah, I’ll talk about problems that people need help solving. But I won’t shame or manipulate people into buying. And the people I work with? They’re 100% on board with that too.
hi, i'm Michelle
pretend we're doing one of those awkward icebreakers
Nerd at heart:
loves to research and get irrationally enthusiastic about new discoveries.
Not in science, in pop culture.
Favorite PLACE:
You think I can pick just one? Have you seen this amazing world we live in?
Must Have:
sense of humor.
Best Advice:
don’t take advice from random entrepreneurs on the internet.
Describe Yourself in One Word:
Human. Probably.
Secret Talent:
Hula-hooping.