On a quest to find the 8th wonder of the world:
ideal clients who want to hire you like yesterday?
Good news: They’re looking for you too.
You know that super cool person in your industry you look up to and feel you’ll never measure up to? You know the one. Your audience isn’t looking for them
They're Looking for you
Yes, really. No need to keep revisiting that internet celebrity’s website, wondering how you can sound more like them.
Because your ideal clients are looking for a service like yours offered by a person just like you.
It’s true. The more you infuse your own voice into your copy and content, the more likely you are to receive messages from the exact kind of people you want to work with. Messages like “Where have you been all my life?!”
So we agree you’re a cool person and
those unicorn ideal clients are looking for you
But translating that coolness into the written word, in a way that inspires people to work with you… it’s not always easy.
Maybe when you sit down to write, you can’t seem to avoid using industry jargon and you’re worried what you’ve written is a snooze fest.
Or when it comes to the part where you’re inviting someone to work with you, you feel like a used car salesman.
Worst of all is when you’re just staring at that blasted blinking cursor.
Hey. Please don’t beat yourself up. The thing is, most of copywriting is actually listening, paying attention, and finding the most interesting story. And it’s hard to do that for ourselves!
But there’s nothing I love more than helping people tell their stories effortlessly and entertainingly.
So how do I help you translate your voice and values into words your people want to read?
client love
Michelle is so amazingly thorough with her deep questions to get to know you, your clients, the WHYs and the results. Her copy made me cry because I felt she had truly captured the essence of my offer. If you are blessed enough to work with her, you will not be disappointed. Thank you so much Michelle.
By the way
I'm Michelle
Want to know more about me and what Conscientious Copy is all about?
client love
I loved the emails Michelle created for my launch and so did my community. I got lovely replies to them, and the Quest (her signature system) was so great at getting people to participate in the event and show up to share their daily quest activities. The open rates were great, and they really captured my way of engaging with people…I can’t wait to use them again next launch, and will definitely recommend Michelle and continue to work with her. She’s so diligent and really cares about your audience (and you) having the best possible experience through her work.
Morgana Mccabe allen
If you've heard the term
conversion copywriting
You probably know that voice-of-customer research is a key component.
And while that is an important part of my process (it’s the “U” part of my QUEST framework, as you can see here),I focus on your brand voice before doing research on your audience.
Sure, I’m partially motivated to do this because I actually love interviewing people and all the laughter that entails.
But I’ve also seen firsthand how using specific, quirky details about yourself as part of your brand ends up grabbing people’s attention so you get messages like “I need to work with you!”
Who do I write for? I’m allergic to being put in a box so I wouldn’t say I have a niche. But I’ve found that I attract healers and rebels primarily.
So if you’re a healer, rebel, or a delicious blend of the two, you don’t like using sleazy or manipulative sales tactics, and are super passionate about what you do, that’s a good a first step.
